Company Profile
An established e-commerce business in the rapidly growing baby industry, specialising in innovative waterproof and absorbent mats designed to make parenting easier with practical, high-quality solutions for families.
Reason for Sale
After seven years of running the business alongside full-time work, the owner decided to step back and focus on her family and corporate career.
Why Bonza
The seller chose Bonza because they needed a fast result and had heard strong recommendations about Bonza’s ability to deliver quick, effective outcomes.
Process
The sale progressed smoothly and remained within the typical four to nine months on market, taking just 30 days to find the right buyer. The business, which had strong growth potential, was positioned perfectly for buyers seeking a scalable e-commerce opportunity.
Outcome
The seller avoided having to close the business by successfully selling before her June 2025 deadline. From offer to settlement, the process took just 30 days, resulting in a timely and successful outcome for both parties.
The seller pocketed $136,000, and the buyer gained an established business with significant future potential. Importantly, Jo saved over $9,570 in commission compared to selling through a traditional broker.
Client Feedback
“I’m glad that we managed to sell the company instead of just closing it down. The brand will live on and the new buyer sees the growth potential in the business. Bonza helped me to find a buyer whose values aligned with the business. I can now go back to my former career in the corporate world.” – Joanne
